Instagram Giveaway – How to make them a huge success

Instagram Giveaway – How to make them a huge success
The White Thistle
Instagram Giveaway - the white thistle

How to Host a Successful Giveaway on Instagram

Hosting an Instagram giveaway is a great way to reward your current followers and entice new followers to join your journey. Giveaways are often done because a company would like a little more exposure or when you personally hit a big milestone like reaching 5k followers for example. 

So the real question is how do you run an Instagram giveaway and make it a huge success? How do you announce the winner without losing followers who only started following in the hopes of winning the giveaway? How do you get more than just your insta bestie to enter?

These steps are going to be a step by step guide to running a brilliant giveaway on Instagram. #You’reWelcome (forgive me! The joys of having a toddler mean I have seen Moana far too many times and I cannot say this without singing it! If you haven’t got a clue what I am talking about – count yourself lucky). 


What do you want to offer as a gift? I recommend sticking with a product. Giving away services often tend to means a lot more of a financial loss, as well as a lot more time and for the service provider. 

If you are going to offer a product as a prize you will need to reach out and pitch to the brand you would like to work with.

I share lots of tips and trick on pitching as well as other aspects of content creation and Instagram over in my Facebook group the Influencers Launch Lounge HERE


This one can be a little tricky.
I don’t recommend group/loop giveaways. However, they can seem attractive as they ‘seem’ to gain you lots of followers but when they have to follow all the accounts to win they are probably not going to engage with you after the giveaway closes or worse they will just unfollow.

So, you might get the participation but you won’t get loyal followers.
If you decide to go it alone, that’s perfectly fine! Just plan to do some extra engagement during the giveaway to increase profile views and (hopefully) entries.  

Often the best giveaways are small, hosted by one or two participants and a business who is supplying the prize. It means everyone involved gets great exposure without annoying followers/ potential followers by asking them to follow loads of new accounts that they might not really be interested in.


Caption: Make it immediately obvious it’s a giveaway. I like to start off the caption by literally typing, “GIVEAWAY!” as my very first word. It also doesn’t hurt to add some text to your image so the people normally just scroll through images without reading captions are also immediately aware.


Here is the template I often use when doing a giveaway:

(Blurb about why you are doing the giveaway for example…)
I am so excited to have reached 1k followers and as a way of saying a massive thank you to you all for all of your love and support I have teamed up with BRAND to bring you this amazing PRODUCT which DESCRIPTION. I just know you will love it as much as I do. 
To enter all you need to do is 
1. Like this image
2. Follow me and BRAND/INFLUENCER
3. Tag as many friends as you like in the comments below. Each additional tag counts as an extra entry. One tag per comment. 
4. For an extra 10 entries share this post in your stories and tag me
Entries will close on X date and the winner will be announced on X date. 
This giveaway is open to UK participants only and is not endorsed by Instagram.

Your caption should clarify what the prize is and why you are doing a giveaway, any geographical limitations, when the giveaway will end, when the winner will be announced, and a statement explaining that Instagram is not endorsing or sponsoring your giveaway.


Who are you trying to reach? If you real followers, avoid #giveaway or #freestuff, and stick with your usual hashtags, maybe chuck in a few new ones you haven’t used before but keep it to your niche. I may get fewer entries, but they’ll be a lot more meaningful and likely to convert into loyal followers who will engage with you long after the giveaway has closed.


The easiest way is to simply access your Instagram post from your laptop. Copy and paste all of the comments into Excel.
If you allowed additional entries such as tags or reposts, you will need to enter those manually.

See how many entries you have had and enter that number into googles random number generator. Ensure the user follows you and the brand, that they liked your image, didn’t skip any steps. If they do not follow you or missed steps, simply draw another number until you have a winner.


Unfortunately, giveaway entrants are famous for unfollowing you if they do not win. Instead, simply edit the original post and tag the winner, which should by now be a few posts old so no one else will be notified! Then send the winner a DM. Once the winner has acknowledged the prize you can archive the giveaway post.

I hope you found this helpful, if you have any questions leave me a comment below and I promise to answer. 

Are we already friends on Instagram? If not you can find me scrolling here @thewhitethistle my DMs are always open. I love to have a chat with you there


Comments (3)

  1. Sarah Farley 10 months ago

    This is great, thank you Abi! I’m looking forward to trying my first giveaway!

  2. Sarah 9 months ago

    Thank you so much for sharing these tips – I never would have thought to edit the post instead of posting a winner. I’m looking forward to putting your tips into action 😆

    • Author
      The White Thistle 9 months ago

      I am so glad this has helped 🙂 x

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